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RECENT INSIGHTS
GENERAL MANAGEMENT
What Motivates Gen Z Employees at Work
Gen Zers are entering the workforce with different values, preferences, and attitudes than their predecessors.
BRAND STRATEGY
Why Brands Need a Marketing Plan for Mexico
Consumer spending is strong in Mexico as nearshoring and remittances prop-up the country's economy.
CHANNEL MANAGEMENT
How to Negotiate Prices With Distributors During Inflation
Suppliers and distributors are in a gridlock over prices -- compromise is the key to continued partnerships.
DIGITAL MARKETING
What Marketers Need to Know About Generative AI
Advanced chatbots like ChatGPT and Bard could become the new "pipes" for distributing digital content.
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