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RECENT INSIGHTS

GENERAL MANAGEMENT

What Motivates Gen Z Employees at Work

Gen Zers are entering the workforce with different values, preferences, and attitudes than their predecessors.

 

BRAND STRATEGY

Why Brands Need a Marketing Plan for Mexico

Consumer spending is strong in Mexico as nearshoring and remittances prop-up the country's economy.

CHANNEL MANAGEMENT

How to Negotiate Prices With Distributors During Inflation

Suppliers and distributors are in a gridlock over prices -- compromise is the key to continued partnerships.

DIGITAL MARKETING

What Marketers Need to Know About Generative AI

Advanced chatbots like ChatGPT and Bard could become the new "pipes" for distributing digital content.

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